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#superfanframework

Build Super Fans for your Business

In Order to Grow, You Must Focus on Three Types of Fans: 

  • Nurture Your Fans: Maintain Existing Network
  • Attract New Fans: Short Term New Audience Growth
  • Create SuperFans: Long Term Super Fans driving referrals

A healthy marketing mix focuses on activities to support these three types of “fans” you have for your brand. Based on the business model and business’ goals, you may focus on different groups at different times. The important thing is to know WHY you’re marketing and to WHOM.

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Existing Fan Base

Nurture current fans with reinforcement strategies. (engage & deploy your existing network with marketing)

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Attract NEW Fans

Grow Audience to NEW/COLD prospects and connections (Expand the Circle)

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Grow SUPER Fans

Super Fan Base Building with Content & Network Building (build advocates for your brand). Other synonyms for Super Fans: advocates, evangelists, referral sources, raving fans, influencers.

MARKETING TACTICS FOLLOW YOUR GOALS:

These tactics may be customized specifically for your business’ stage and growth goals, but we know what you should put in each bucket based on your goals.

Examples of various channels/activities we leverage and may suggest, but may not limit to:

  • Email List Building
  • Email nurturing campaigns
  • Proactive advertising (google ads, meta ads, industry-specific ads)
  • Podcast/Video series
  • Social Media Content
  • Social Media Communities
  • Network Building
  • Traditional Tactics
I'm Ready to Play! Let's make a Game Plan.

About Tintero Creative

At Tintero Creative, we believe in the power of content to cut through the noise. 

We ALSO believe in doing marketing tactics that are going to move the needle based on which group of fans you need to build up. We want you to know the WHY behind what we’re doing in your marketing strategy. 

Marketing and business growth is a team sport, so we take a collaborative approach with you and your team to ensure that the marketing we’re doing aligns perfectly with your business goals.