Using Email and Social Media To Grow Your Brand Exposure | Social Media Marketing Firm, Denver, Weighs In
If you haven’t embraced the power of email for marketing, you are missing out my friends. And, if you aren’t using email and social media together to grow your brand, you are really missing out. Email is one of the most used digital communications tools out there and users actually pay attention to the content that comes to their inbox. As opposed to social media, where there are so many different places to go, your message may not ever get read, email is a central place where most people intentionally go daily.
Email marketing can look a lot of different ways, depending on your strategy. Let’s first take a look at a few strategies.
Personal Email
Personal emails are one of the most effective tools you can use because they don’t get filtered out by any spam or filtering systems. They’re also highly effective because the recipient is typically curious to read what message you have for them individually. This way is highly personal and therefore, the messaging should be highly personal. Be careful not to overuse this form of communication for marketing purposes. Don’t abuse it! Instead, remember that the relationship is the most important and that is why they will ultimately convert to any offers you ever present.
Email Newsletters
Email newsletters are an extremely effective tool for businesses from small to large. As with any content marketing you are doing, you want to be of value to your audience first. Therefore, your email newsletters need to provide something of value first and foremost. You’ll retain your audience longterm and then will be able to convert them to an offer easier when the time comes. There is a subtle positioning that happens in email newsletters that positions you as an authority in your industry. This happens over time, each newsletter at a time.
Third Party Email
The most proactive approach to using the email inbox for marketing is the true advertising tool of third party emails. Using third-party lists can allow you to reach people who you have never touched before. While you should consider being a value to your viewer, these types of emails should also provide a clear offer or call to action. If you don’t, you’ll find an audience that is extremely annoyed that you’ve invaded their inbox. On the flip side, if you have a compelling offer, your emails will be better received.
How Do Email And Social Media Work Together?
- Email is a great place to repurpose and share content that you’ve already created and have promoted on social media, your website, or other digital venues.
- Email is a great place to promote your social media links to attract new viewers and followers to your social media channels.
- Email is a great place to share unique content that is different than what you are discussing on social media already.
As you work through your content mix, you need to keep in mind that email is an integral piece of the content marketing puzzle and cannot be ignored. Whether you want to stay personal and benign in your use, or be extremely proactive, email can be a great tool to utilize.