5 Marketing Tips to Boost Online Engagement
Engagement on social media platforms opens new doors for your brand. While we never really know how the algorithm for a particular platform is set up, we do know that platforms like Facebook boost posts with higher engagement levels in the algorithm, further pushing your organic content out to a wider audience.
It’s the extending of reach that can help open new doors. But engagement also serves another purpose, and that is helping to build community and loyalty around your brand. When customers leave a comment on your post, they feel like they are part of something and feel safe enough to engage with your content. When you comment back, it continues to build on that community and brand loyalty, which further drives conversions and sales.
But how do you increase engagement in the first place? In this article, we’ll take a look at some of our favorite ways to increase engagement, specifically on Facebook.
1 | Have a Purpose
Your audience is not looking for a sales pitch. Doing only salesy posts means your audience is less likely to engage. What they are looking for is to be entertained, inspired, or to learn information. Your purpose with each post should be to improve the lives of your audience in some way.
2 | Focus on Quality over Quantity
Constantly pushing out content can leave you strapped for the time it takes to create quality content. So focus on pushing quality over quantity. People will scroll on past posts that offer sub-par graphics, images, videos, and text. Quality doesn’t have to be complicated or expensive. Facebook recommends keeping things simple and consistent, sharing images that will be recognizable to your brand.
3 | Employ Authenticity
If you want audiences to trust you and engage with you, you have to be authentically you. Brands should be relatable and human. Share content that presents honest and vulnerable emotions, stand up for your brand’s values, or try sharing a funny and relatable experience. Sometimes being overly polished can feel cold and inauthentic, so don’t be afraid to be a bit raw in some of your posts. Above all, avoid engagement bait which can actually get you downgraded in the algorithm!
4 | Go Live!
Lives typically get more engagement than any other type of content on Facebook. This gives audiences a chance to interact with your brand in real time. Lives create a sense of FOMO (fear of missing out), so people are more likely to tune in live to get the full experience. In these lives, you can do a Q&A to get your audience chatting live, or try a behind the scenes or sneak peek at something new to get them excited. Or try posing a question to fans of your brand; ask what they want to see from the brand in the future, which can be a great way to help you not only devise new products and services, but fine tune your marketing strategy as well!
5 | Create a VIP Facebook Group
Creating a group around your brand can be a great way to get fans involved and engaged. Users can have meaningful interactions with like-minded people, and feel like they have special access to the company they love, helping create higher levels of brand loyalty. Encourage users to share photos using your brand’s product, to ask questions, and more! Be sure to also offer discount codes to your VIPs in this group to ask them to help design your next product with you!
A Few Other Tips
Here’s some honorable mentions!
- Respond to comments in a timely manner.
- Use Facebook Stories to engage in more ways.
- Add a call-to-action (CTA) button on your page to let followers contact your brand directly.
- Get verified, so visitors know they can feel safe interacting with your page.
- Join a trending conversation by piggybacking on major events or hashtags that are relevant to your brand.
- Encourage employees to share your page’s content to boost your posts and reach extended audiences.
- Share user-generated content (UGC) to spotlight a fan of the brand.
Final Thoughts
Increasing engagement on Facebook can help you boost your brand’s reach and increase community and loyalty around your brand. These are all key elements to increasing conversion rates and sales! Remember to engage in return with followers as much as possible, always have a purpose to your posts, and make being authentic a key part of your strategy. With these tips, plus your usual testing and adjusting according to insights, you’ll find more success for your brand on Facebook!
Need help formulating your Facebook engagement strategy? Tintero Creative can help you break through the digital noise to get your brand noticed! Our innovative team is here to help you succeed online, keeping up with digital trends and marketing best practices in a way that works for your brand and industry. Connect with us today to learn more about how we can help your brand SHINE!