Staying Current in Digital Marketing!
Stay current with insights in the digital marketing world from our articles and latest interviews on our podcast!
How to Launch a Book
Welcome to this fun episode where we explore the fascinating world of book launches with the accomplished author and marketing expert, Valerie Morris. In this discussion, we dive into the crucial steps every author should consider before releasing their literary...
Is Influencer Marketing Worth the Hype?
The Pros and Cons of Influencer Marketing and If It’s Right for Your Brand A lot of media attention falls on influencers. This attention is often negative in nature, looking at drama between online influencers or how some act entitled to receive free things. Despite...
All About Evergreen Content and Freelancing
Watch a video version of this episode on YouTube. In this episode you will learn: Dorothy’s transition from a freelancer to an agency owner. Dorothy’s new digital media company that helps freelancers grow business. The limiting beliefs that some people have that...
Crafting a Better B2B Marketing Strategy
6 Tips for Developing a Better Business to Business Marketing Strategy Every marketer needs an effective strategy, whether you are marketing to consumers or to other businesses. However, business to business (B2B) marketing is very different from business to consumer...
Rebuilding a Marketing Business After Covid
Video available on YouTube. In this episode you will learn about: Shawn’s area of expertise. Shawn’s 4-month social media training package that includes training for the internal team. How Shawn's business was impacted by Covid and how she adapted. How to develop...
How to Set Social Media Marketing Goals
4 Steps to Setting Effective Social Media Goals Need a spring refresh on your social media profiles? Spring into summer can be a good time to reevaluate your tactics and strategies and set new goals as things start to heat up for a new season of sharing! Why Social...
How Marketing Has Changed for Corporations and Nonprofit Organizations
Video available on YouTube. In this episode of the Marketing Wins Podcast you will learn: How marketing has changed in the recent months. Marketing challenges that companies face today. The transition from traditional to digital marketing. How the relationship between...
10 Tips to Boost Your TikTok Content
How to Create Effective and Engaging Videos for TikTok Tick tock, don’t stop! TikTok keeps growing and we know you want ways to stand out on the platform and create better content, grow your audience, and engage with your community. TikTok is a fun and engaging...
Should I use AI in My Social Media Strategy?
Controversies and Benefits of Artificial Intelligence in Digital Marketing Artificial Intelligence (AI) is transforming the world around us. We often think of it as shaping the scientific tech scene but you most likely use AI every day without thinking about it. Just...
7 New Instagram Features You Need to Test Drive
These New Features Can Help Drive Reach and Engagement for Brands and Creators Instagram has added a whole host of new features lately. You may have already seen or used some, but there may be other features you might not have heard about yet. Staying on top of new...