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Staying Current in Digital Marketing!

Stay current with insights in the digital marketing world from our articles and latest interviews on our podcast! 

All About Evergreen Content and Freelancing

Watch a video version of this episode on YouTube.  In this episode you will learn: Dorothy’s transition from a freelancer to an agency owner.  Dorothy’s new digital media company that helps freelancers grow business.  The limiting beliefs that some people have that...

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Crafting a Better B2B Marketing Strategy

6 Tips for Developing a Better Business to Business Marketing Strategy Every marketer needs an effective strategy, whether you are marketing to consumers or to other businesses.  However, business to business (B2B) marketing is very different from business to consumer...

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Rebuilding a Marketing Business After Covid

Video available on YouTube. In this episode you will learn about: Shawn’s area of expertise. Shawn’s 4-month social media training package that includes training for the internal team. How Shawn's business was impacted by Covid and how she adapted.  How to develop...

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How to Set Social Media Marketing Goals

4 Steps to Setting Effective Social Media Goals Need a spring refresh on your social media profiles? Spring into summer can be a good time to reevaluate your tactics and strategies and set new goals as things start to heat up for a new season of sharing! Why Social...

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10 Tips to Boost Your TikTok Content

How to Create Effective and Engaging Videos for TikTok Tick tock, don’t stop! TikTok keeps growing and we know you want ways to stand out on the platform and create better content, grow your audience, and engage with your community.  TikTok is a fun and engaging...

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Should I use AI in My Social Media Strategy?

Controversies and Benefits of Artificial Intelligence in Digital Marketing Artificial Intelligence (AI) is transforming the world around us. We often think of it as shaping the scientific tech scene but you most likely use AI every day without thinking about it. Just...

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7 New Instagram Features You Need to Test Drive

These New Features Can Help Drive Reach and Engagement for Brands and Creators Instagram has added a whole host of new features lately. You may have already seen or used some, but there may be other features you might not have heard about yet.  Staying on top of new...

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Are There Alternatives to Twitter?

The Top 5 Contenders that May be the Answer to the Twitter Exodus Conundrum  Twitter has seen a lot of changes and upheaval since Elon Musk bought the platform in late October of 2022 and that doesn’t appear to be changing any time soon. Many users feel like the...

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3 More SEO Tips to Improve Your Marketing

Boost Your Organic Marketing Efforts with These 3 SEO Techniques SEO, or search engine optimization, is crucial to better organic rankings. While paid advertising is great, organic content is the foundation that you build your paid advertising efforts on. But if you...

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