Staying Current in Digital Marketing!
Stay current with insights in the digital marketing world from our articles and latest interviews on our podcast!
Pinterest Stats that Prove It’s Still Worth it to Have a Presence on the Platform
14 Reasons Why Your Brand Should Have a Pinterest Marketing Strategy Many other social platforms seem to be taking up headspace these days. With Meta’s release of Threads, the fall of X (formerly Twitter), and the question of TikTok’s user safety, it feels like...
What is Earned Media Value?
And Why You Should Focus on This Marketing Strategy Your brand value really matters, and this fact cannot be overstated. How your target audience views your brand, how well you are reaching them, and how well you speak to them is all part of that value. Many brands...
Your Ultimate Guide to Keywords
Plus 6 Tips for Better Keyword Research that Drives Conversions! Keyword research is the foundation of an effective SEO and marketing strategy. Before creating your website, blog article, or any other content, it’s important to have a better understanding of what...
How to Better Market Your Blog
6 Tips to Improve Your Blog Articles and Market Your Brand More Effectively Blogs for your business are a great source of rich content that you can pull from in order to drive traffic to your site. They can also help position you as a thought leader in your industry...
Are Google Ads Worth It?
The Pros and Cons of Google Ads for Your Business One of the biggest questions we hear being asked is, “Are Google Ads worth it?” The answer to that question isn’t a simple yes or no. There are a lot of factors at play that may make PPC (pay per click) ads worth it...
Crafting an Effective Email Marketing Campaign
3 Tips for Creating a Successful Email Campaign Email marketing may seem old school but it still remains one of the most effective tools in your marketing toolbox. When done right, it can build brand awareness and drive sales. Despite the fact that email...
How to Restart and Be Known for Something New
What does it take to rebuild your professional reputation? How do you start something new? My guest today, Viveka Von Rosen dives into this with her new venture, Beyond the Dream Board. Originally known for her LinkedIn expertise, Viveka now provides coaching to women...
What are KPIs and How Tracking Them Can Improve Your Marketing Strategy
Selecting, Setting, and Tracking KPIs to Meet Your Social Media Marketing Goals Do you ever wonder if your brand’s social media strategy is actually helping you achieve your goals? Social media KPIs, or key performance indicators, allow you to measure and prove the...
All Things Branding with Jamie Engelhardt
What does it take to build a solid brand? We dive into that today with Jamie Engelhardt of Wild Ampersand. She's a branding expert who helps guide leaders and companies to develop out their branding. She alludes to the process as something similar to therapy -...
Improving Your YouTube Game
Tips to Get More Views on Your YouTube Channel Why should you improve your YouTube game? YouTube is the second most visited site on the internet, just after Google’s own search engine. And most people spend up to six hours per day consuming video content! Why wouldn’t...