Staying Current in Digital Marketing!
Stay current with insights in the digital marketing world from our articles and latest interviews on our podcast!
How to Use Facebook Groups to Grow Your Business
Creating a Space to Connect and Communicate with Leads One of the best ways to build a loyal customer base is to create community around your brand. Community is what makes people feel like they are a part of something special, but it also drives engagement and...
The Role of ChatGPT and Other AI in Marketing
Plus 3 Ways You Can Utilize AI to Improve Your Marketing and Increase Customer Engagement Artificial intelligence is one of the hottest topics around water coolers right now. We’ve found that either people love AI, or they hate it. Some see AI as a way to improve our...
Pinterest Stats that Prove It’s Still Worth it to Have a Presence on the Platform
14 Reasons Why Your Brand Should Have a Pinterest Marketing Strategy Many other social platforms seem to be taking up headspace these days. With Meta’s release of Threads, the fall of X (formerly Twitter), and the question of TikTok’s user safety, it feels like...
What is Earned Media Value?
And Why You Should Focus on This Marketing Strategy Your brand value really matters, and this fact cannot be overstated. How your target audience views your brand, how well you are reaching them, and how well you speak to them is all part of that value. Many brands...
Your Ultimate Guide to Keywords
Plus 6 Tips for Better Keyword Research that Drives Conversions! Keyword research is the foundation of an effective SEO and marketing strategy. Before creating your website, blog article, or any other content, it’s important to have a better understanding of what...
How to Better Market Your Blog
6 Tips to Improve Your Blog Articles and Market Your Brand More Effectively Blogs for your business are a great source of rich content that you can pull from in order to drive traffic to your site. They can also help position you as a thought leader in your industry...
Are Google Ads Worth It?
The Pros and Cons of Google Ads for Your Business One of the biggest questions we hear being asked is, “Are Google Ads worth it?” The answer to that question isn’t a simple yes or no. There are a lot of factors at play that may make PPC (pay per click) ads worth it...
Crafting an Effective Email Marketing Campaign
3 Tips for Creating a Successful Email Campaign Email marketing may seem old school but it still remains one of the most effective tools in your marketing toolbox. When done right, it can build brand awareness and drive sales. Despite the fact that email...
How to Restart and Be Known for Something New
What does it take to rebuild your professional reputation? How do you start something new? My guest today, Viveka Von Rosen dives into this with her new venture, Beyond the Dream Board. Originally known for her LinkedIn expertise, Viveka now provides coaching to women...
What are KPIs and How Tracking Them Can Improve Your Marketing Strategy
Selecting, Setting, and Tracking KPIs to Meet Your Social Media Marketing Goals Do you ever wonder if your brand’s social media strategy is actually helping you achieve your goals? Social media KPIs, or key performance indicators, allow you to measure and prove the...