Staying Current in Digital Marketing!
Stay current with insights in the digital marketing world from our articles and latest interviews on our podcast!
What are “Faceless Influencers” and are They Right for Your Brand?
Pros and Cons of the New Wave of Faceless Influencer Marketing Faceless influencers, or faceless marketing, isn’t a new concept. It’s actually been around for a while. But if you’ve noticed more “faceless creators” popping up in your feed, you aren’t alone. This type...
Why You Need Competitive Intelligence
What Competitive Intelligence is and How It Can Improve Your Marketing and Business Strategies Let’s face it–we are all a bit nosey. We may not admit it in public, but most of us enjoy a little gossip or checking on the social profile of an old flame just to see what...
Why Telling Your Brand Story is an Effective Marketing Strategy
Plus 3 Key Ingredients to Effective Brand Storytelling We’ve all seen the use of phrases such as “only while supplies last” and “get in on our huge sale!” FOMO (fear of missing out) is powerful. But after a while, those phrases have no meaning, especially for brands...
How Often Should You Post on Instagram?
Plus Why a Marketing Professional Can Take Your Brand’s Online Presence to the Next Level Getting the frequency of your posts on any platform just right can seem like a high wire circus act at times. So how often should you post on Instagram? If you ask that question,...
The Role of Company Culture on Marketing
Why Communicating Company Culture with Consumers Boosts Your ROI When the phrase “company culture” gets talked about, it’s usually in conjunction with discussions of workplace environment and HR. But did you know that company culture intersects with and can play an...
Organic Facebook Marketing Done Right
5 Tips for More Effective Organic Marketing on Facebook Over the years, many social media platforms have come and gone, but Facebook has remained a constant juggernaut. It’s a powerful platform for connecting with your audience and promoting what your brand has to...
AI Marketing Tools: Are They Ethical?
Maintaining a Balance Between Driving Innovation and Adhering to Ethical Standards Artificial intelligence (AI) has been a hot debate topic for some time. There are a lot of tools out there for all industries, expanding capabilities and cutting back on the time it...
Marketing Tips for Threads
How to Use Meta’s Newest Platform to Grow Your Brand Usually the launch of a new platform is met with curiosity, concern, and apprehension. This is due to a lot of uncertainty, such as what demographics will ultimately be interested in the new platform, how long it...
Behavioral Economics and How it Impacts Your Social Strategy
How to Put Science Behind Your Digital Marketing Strategy to Increase Conversions Brands are always looking for ways to increase their conversion rates. When it comes to social media marketing strategies and tactics, we often think of jumping on trending audio, using...
Don’t Make These Email Marketing Mistakes
6 Email Marketing Mistakes and What You Should Do Instead Email marketing still remains one of the most effective tools for building brand awareness. Yet, so many business owners and marketing teams find it hard to keep up with the constantly evolving email marketing...