Plus Why a Marketing Professional Can Take Your Brand’s Online Presence to the Next Level
Getting the frequency of your posts on any platform just right can seem like a high wire circus act at times. So how often should you post on Instagram? If you ask that question, you are bound to get a lot of different opinions. It really depends on your account and your unique data and insights.
Does Posting Frequency on Instagram Really Matter?
In short, yes. More often than not, you’ll hear social media experts talking about the buzzword “consistency” (and we talk about it too), and there’s a reason why. Consistency really does help you grow on the platform. The more consistent you are, the more your community will get to know you. This in turn builds trust and gives your followers a reason to engage with your content.
With that said, your frequency does have to be manageable.
Our top tip is to set a content calendar to help you post more consistently, but that doesn’t mean you have to post every single day. Instead, focus on your goals and determine a cadence that is both achievable and needed. Then frequently analyze your content’s performance to understand what is working so you can continue to be successful.
So How Often Should I Post on Instagram?
There’s no hard number of posts that you should be hitting each week. But there are a few tips to help you set that cadence.
First, if you are a newer account, posting a few feed posts and Stories per week is recommended. This will help you establish a presence on the platform.
Then, as you grow and get more followers, you’ll want to increase the number of posts to keep your growing community engaged.
Remember, don’t get too caught up in the numbers. It can be tempting to get obsessed with your follower count and the number of likes your latest post got.
Instead, make sure that you are sharing rich content and resources that your community is looking for. This not only keeps them coming back for more, but establishes a stronger relationship with your community. The bottom line: quality trumps quantity!
What if I can’t Keep Up a Consistent Post Schedule?
For businesses and content creators alike, it can be overwhelming to create a strategy, create the content, engage with followers, analyze the data, and do it all over again, let alone make sure that you are posting with a good cadence and frequency.
We get it! You have a lot of things on your plate.
If you are struggling to keep up with the hamster wheel of social media, it might be time to consider handing over your marketing to the professionals. Not only does it take something off your very full plate, but marketing professionals have the depth of knowledge and expertise to help your brand shine online!
Ready to hire a marketing expert to take your brand’s social strategy to the next level? Tintero Creative focuses on sustainable growth strategies that tell your brand story in a way that works with your industry and marketing best practices. Schedule a free consultation today!