6 Email Marketing Mistakes and What You Should Do Instead
Email marketing still remains one of the most effective tools for building brand awareness. Yet, so many business owners and marketing teams find it hard to keep up with the constantly evolving email marketing landscape.
Creating an effective email campaign requires attention to details and implementing strategies that give you great results. In this article, we’ll be going over some of the dos and don’ts of email marketing.
1 | Don’t Write the Subject Line in Five Seconds
Over half of all email users will decide whether or not to open an email based solely on the subject line. It’s a split second decision and a crucial element for marketers. So don’t just come up with a subject line in five seconds and leave it at that. Put some time and thought into your subject line, crafting one that communicates value and blind trust that will get people to open the email.
2 | Don’t Forget the Preview Text
Preview text is the bit of copy that shows under the title in your inbox. This gives your audience more context and can further pique their interest. Skipping this element gives you one less chance to hook the attention of your audience in the hopes of getting them to open your email.
3 | Don’t Structure an Email as One Big Commercial
No one wants a giant billboard delivered to their inbox. Your audiences are looking for rich content; this is valuable content that is free. Providing rich content helps build trust and brand loyalty. So make sure your various campaigns are a good mix of rich content and sales lingo. For example, promote a product that is on sale, then share a blog about how to use the product.
4 | Don’t Skimp on Mobile Optimization
Over half of email communication is done on mobile devices. Poorly optimized emails can lead to less follow through, so ensuring your emails are structured for a beautiful mobile experience is essential. No matter how good a 2-column layout looks on your computer screen, it’s best to stick to a single column for a smoother mobile experience.
5 | Don’t Wax Poetic in Your Copy
People are busy. So don’t wax poetic about your latest product or blog article. Keep it simple and brief. This helps keep your target audience focused on the topic at hand and helps drive more conversions.
6 | Don’t Add Too Many CTAs or Links
Adding a ton of links or calls to action (CTAs) can make your email look spammy. It can also be confusing and cause frustration for the reader. Like your copy, keep your CTAs sweet and simple. One CTA per email is all you need to keep readers focused on the action you want them to take.
Final Thoughts
These are just some of the most important top-line tips. We could discuss email marketing strategies for days! But every great email starts with piquing the attention of your target audience, getting them to open your email. Once they’ve opened the email, keep their attention focused with simple messaging and one call to action. By following these tips, you’ll be able to craft more effective marketing emails that lead to increased conversions!
Need assistance crafting better emails? Connect with us today to learn how Tintero Creative can help you drive more email conversions.