by Valerie Morris | Dec 10, 2014 | Marketing, Social Media
Businesses have this fascination with having a ton of “Likes” on Facebook and often they dictate their entire social media strategy around that one number. Well, today I’m here to tell you that that is one of the last numbers you should hang your hat on. Social media...
by Valerie Morris | Dec 10, 2014 | Branding, Marketing
Glasses are either a fun prospect for some, or a dreaded foe for others. Either way you approach glasses, opticians understand that the display for them is vital to driving sales. Here is the latest merchandising displays for a local optical shop that we...
by Valerie Morris | Dec 2, 2014 | Branding, Marketing, Social Media, Stats
People always want to know what the return on investment is for social media. While we don’t always like to focus on numbers alone, it is encouraging to see off-the-chart stats for our clients! Here are a few recent stats: Book Launch: * This social media...
by Valerie Morris | Nov 25, 2014 | Branding, Marketing, Values
Digital media has allowed a great opportunity for people to have a voice. Good or bad, consumers have an outlet to voice their complaints and praises. Any business wants to have people raving about them online, but sometimes you need to cultivate that. A huge piece to...
by Valerie Morris | Oct 30, 2014 | Branding, Marketing, Social Media
It may be slightly scandalous to say that social media is not enough anymore. What is even more is that it never really was enough in the first place. Social media has always found its identity within marketing as A tool; not THE tool. Relational Social media is all...
by Valerie Morris | Oct 21, 2014 | Branding, Marketing, Social Media, Values
It may be slightly scandalous to say that social media is not enough anymore. What is even more is that it never really was enough in the first place. Social media has always found its identity within marketing as A tool, not THE tool. While social media is an...