by Amy | Nov 8, 2022 | Branding, Content Marketing, Digital Communication, Marketing
6 Ideas to Help You Build Brand Authority through Your Digital Content As a professional in your industry or as a brand, one of your main goals should be to build authority. Authority is what separates successful digital marketing initiatives from those that just...
by Amy | Oct 25, 2022 | Digital Communication, Facebook Advertising, LinkedIn, Marketing, Social Media, Social Media Marketing, Social Media Strategy
Why Short Form Video Must be a Part of Your Marketing Strategy If you aren’t in the short form video game on social media yet, you are missing out on reaching key audiences. This is because short form video ranks number one for lead generation and engagement. But...
by Amy | Oct 11, 2022 | Content Marketing, Data Driven Marketing, Digital Communication, Social Media, Social Media Marketing
6 Marketing Tactics to Help Capture the Attention of this Elusive Generation Marketing to Gen Z doesn’t have to be a mystery. You might think that Gen Z are just younger Millennials. While they do have many similarities to the generation before them, there are some...
by Amy | Oct 5, 2022 | Blogging, Content Marketing, Digital Communication, Marketing
Using Storytelling and Emotion to Reach Your Brand’s Marketing Goals There is a reason why stories like Harry Potter or the Da Vinci Code stick in our heads. That’s because effective stories spark the release of oxytocin in our brains and elicit emotional responses. ...
by Amy | Sep 13, 2022 | Digital Communication, Social Media, Social Media Marketing
7 Pinterest Marketing Hacks to Drive Traffic to Your Website Pinterest isn’t just for planning your dream home decor or looking up quick weeknight meal ideas. And it isn’t just women using the platform. Male users of Pinterest have risen steadily year after year. ...
by Amy | Aug 23, 2022 | Digital Communication, Email Marketing, Marketing
Plus Why You Still Need Email Marketing Email marketing isn’t dead. In fact, companies view it as a primary aspect of customer acquisition no matter the industry. This is because nearly everyone has an email. The majority of users check their email weekly, if not...
