by Amy | Oct 11, 2022 | Content Marketing, Data Driven Marketing, Digital Communication, Social Media, Social Media Marketing
6 Marketing Tactics to Help Capture the Attention of this Elusive Generation Marketing to Gen Z doesn’t have to be a mystery. You might think that Gen Z are just younger Millennials. While they do have many similarities to the generation before them, there are some...
by Amy | Oct 5, 2022 | Blogging, Content Marketing, Digital Communication, Marketing
Using Storytelling and Emotion to Reach Your Brand’s Marketing Goals There is a reason why stories like Harry Potter or the Da Vinci Code stick in our heads. That’s because effective stories spark the release of oxytocin in our brains and elicit emotional responses. ...
by Marketing | Aug 15, 2022 | Content Marketing, Marketing Wins Podcast, Video
Watch the video version of this episode on YouTube. In this episode you will learn: How Ross got into live streaming. Similarities between live radio and live streaming. Key challenges when transitioning from doing audio-only shows to live streaming with video....
by Amy | Aug 9, 2022 | Content Marketing, Digital Communication, Social Media, Social Media Marketing, Social Media Strategy
3 New Reel Features on Instagram and What these Changes Mean for Your Brand Strategy If you have spent any time on Instagram lately, you’ll know that the platform is really pushing Reels, their short video clip content. Not only is this type of content getting the...
by Marketing | Jul 25, 2022 | Blogging, Content Marketing, Copywriting, Marketing
5 Reasons You Need a Blog as Part of Your Marketing Strategy You might think it’s a bit old school, but you shouldn’t overlook blogging as an important part of your marketing strategy. Many large brands utilize blogs as part of their content-marketing...
by Marketing | Jul 2, 2022 | Branding, Content Marketing, Social Media, Social Media Strategy
The Dos and Don’ts of Instagram Aesthetics Every trend has a shelf life. With the rise of Instagram, we saw carefully curated feeds become the norm. But as Instagram has become a staple and a new generation of young influencers are taking over, the Millennial...
