Do you wonder how Internet of Things Will Affect Your Social Media Strategy?
What part does Artificial Intelligence and Technology Play in Social Media?
It all may sound like a sci-fi movie at first, but this is real life. New technologies are shaping the world we live in and at a rapid pace. Here’s a quick guide to help you understand some of these emerging technologies and how they will affect social media.
What is Internet of Things?
You may have hear the phrase “Internet of Things” (IoT) or perhaps today is the first day you’ve heard this concept. The concept of Internet of Things is based around devices and everyday objects that are able to connect to the Internet. Odds are, you’ve been using and IoT device for many year already: your smart phone. Coffee machines that can sync your own settings, Amazon Echo, smart phones, and smart watches and other wearables are just a few examples. The reality is that we are going to see more and more “devices” connect up with the Internet, syncing and automating more and more of our lives. In fact, Within the next three years, experts predict that as many as 50 billion devices will be connected to the Internet.
What Does This Mean For Social Media?
The Internet of Things is only going to connect our lives more. All of our apps and programs have the capability to talk to each other and help inform each other. So, your smart watch can help you track your workouts, and then your smart toaster and smart fridge can help you track your calories, and can create a fun video that tracks your progress that you share with your friends and family on how much you’ve met your goals.
The implications are huge for advertising on social media as well as we discover new opportunities to make connections in a relevant way. A smart fridge that knows what food you have in it and when you’re low can offer up advertising for the same or similar products, which can sync with a payment option or even instant shopping. Is your mind blown a little bit yet?
What is Natural Language Processing?
“Hey, Alexa…What is the weather today?” If you paid attention to any of the ads recently, you’ve started seeing ads that show you the capability of natural language processing (NLP). NLP is a field of programming that improves the communication between computers and humans. There is a lot that goes into these programs when you consider slang, accents, tone, and more. However, newer techniques and programming are making NLP more easily adaptable to actually be helpful instead of frustrating.
What Does Natural Language Processing Mean For Social Media?
With new technologies like Alexa, Echo, Siri, and other natural language processing technologies, people will start verbally “asking” their queries, rather than typing them. This is making our search structures more conversational, forcing us to create content, social posts, and advertising in a more conversational way. Google has been trying to get us to be conversational all along because that’s how people think. Now, more than ever, SEO and social media strategies will need to be dialed in to how people talk.
What is Artificial Intelligence?
Artificial Intelligence is what we often associate with robots taking over the world, but AI is actually helping us out already to make life easier. AI is very connected to Natural Language Processing, but it is the learning side of NLP. Artificial Intelligence is programming that allows the computer to learn upon itself. So, when you ask Alexa or Siri what the weather is today and you’re on vacation instead of in your normal zip code, these programs have “learned” from your gps location that you are somewhere else. The programming picks up on cues and patterns to help “learn” and adapt to give you better answers and results.
What Does This Mean For Social Media?
Artificial Intelligence is something we’ll see get incorporated into most technologies and will be so subtle, we’ll hardly realize it. However, AI will help provide better recommendations within social media and more relevant content. AI also has huge implications for customer service on social media, as more and more users are turning to the social channels to get a real connection when they need to get a hold of a company.
Your Digital Presence Matters
While there is a lot that is changing in our world, there are a few things that haven’t changed: your digital foundations. Your digital presence still has major importance if you are going to leverage or adapt with these new technologies. Your digital presence includes your website, your social media profiles, your public reputation in reviews, and then countless data points that help promote your digital reputation with sites like Google. Having a solid foundation built already means that you can simply pivot your focus to adapt to these changing trends.