Loved this article about advertising today vs. in the 1960’s! Two points struck me the most. One: the team over the individual is so important today. With print, web, tv, and more, you need a team of people to help you excel in each media. Two: today you have to be multi-focused. Get your brand out there on multiple levels. Layer your marketing strategy.
Of course there is much more to love about this article, but you can see for yourself here: http://www.mpdailyfix.com/are-you-marketing-like-a-60s-ad-man/?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+MarketingProfsDailyFix+%28Marketing+Profs+Daily+Fix%29