Pros and Cons of the New Wave of Faceless Influencer Marketing
Faceless influencers, or faceless marketing, isn’t a new concept. It’s actually been around for a while. But if you’ve noticed more “faceless creators” popping up in your feed, you aren’t alone. This type of influencer marketing is on the rise again. But what is a faceless marketing creator and how do they differ from other faceless accounts? Where is this trend headed? We’ll dive into all of this to help you decide if faceless influencers are right for your brand’s marketing strategy.
What is a Faceless Influencer or Creator?
This type of content creator or influencer is simply someone who creates content without showing their face. And as we mentioned earlier, while this type of influencer marketing is on the rise, it’s not a new concept.
The Pros and Cons of Faceless Influencing
Faceless marketing creators are focused on selling digital products, courses, and templates. You may also see some selling lifestyle products, such as home decor or crafting supplies. But with their quick-growth strategies, it causes some to question their credibility. After all, showing your face can help build connections and relatability.
But there are many people jumping on this faceless trend, especially on platforms that are rooted in sharing unique and creative content. However, it can leave customers wondering if they are making a purchase from a business they can trust.
So while there is money to be made, faceless marketing does take time, consistency, and a solid portfolio to build a reputation and recurring clients, which is true even of influencers who show their face in the content!
But let’s talk about some of the good things that come with faceless influencer marketing. There are many influencers who are wanting to set more firm boundaries online and being faceless does provide an interesting way to maintain privacy while taking advantage of the benefits that come with being a successful content creator. There is also less pressure to always be “on.”
And let’s face it, there are just some things that are marketed where a person’s face shouldn’t be the primary thing audiences are looking at. Food, craft tools, home decor–these are all things where the product should be the main focus. Letting your content do the talking for you can add more authority to your niche, and the followers of these accounts are highly engaged.
That means there can be legitimate faceless accounts! And when they hone their skills with creativity and good storytelling, they stand out from the crowd.
Key Takeaways and the Bottom Line
The bottom line for creators: don’t expect huge wins right away.
The bottom line for companies working with influencers: you need to work with a faceless creator with a proven portfolio and reputation.
As the saying goes, we eat first with our eyes. So faceless influencing can allow a product or service to really shine by becoming the primary focus. Remember, there are pros and cons to any kind of influencer marketing, whether you are a content creator or a company working with an influencer. It’s important to remember that success never happens overnight. So influencers shouldn’t expect brand deals right away. And brands should always do their homework on influencers, whether they show their face in their content or not. Working with the right people will ensure that your marketing dollars are well spent!