In this episode you will learn about:
- CJ’s background.
- Her role at On The Move.
- How CJ fell in love with marketing.
- The importance of learning on the job.
- How On The Move solves problems for people.
- How On The Move transitioned from self-storage to the truck rental industry.
- How On The Move is using trucks for several different purposes.
- How rented trucks can help brands build deeper relationships with customers.
- Why rented trucks act like rolling billboards that are also useful.
- How real estate agents leverage rented trucks to drive sales.
- The marketing challenges that On The Move has faced.
- Why SEO has been difficult for On The Move.
- The importance of strong customer relationships.
- How the availability of trucks has impacted On The Move.
- Advice that CJ would give her younger self about marketing.
- What CJ thinks is the key to success.
- Why it is dangerous to try to do too much without getting any help.
- Why marketers never take a break from work.
- The challenges of working from home in the post-pandemic world.
- CJ’s advice for your next marketing win.
- Why it is important to trust your gut in marketing.
- Why it is important to track your marketing and sales activities.
- Why you should remember your accomplishments.
- The lessons that CJ learned from a big-budget marketing failure.
- Why traditional marketing is also important and relevant in our digital world today.
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