In this episode you will learn about:
- How to best leverage all the content that you create.
- How to repurpose content for a variety of platforms and audiences.
- The steps that Jeff takes to repurpose content such as live shows and blog articles.
- The three Rs of repurposing.
- How to refresh content so that it stays relevant.
- Why it is important to note the content that grabs your attention online.
- How many touchpoints are needed in the customer journey before someone decides to buy?
- How to space out your content so that it is not spammy.
- Why it is important to feature other people in your content.
- How to repurpose a live show by turning it into a podcast.
- A powerful tool that Jeff uses to generate transcripts of videos and audio.
- How to manage the distribution of your content across different platforms.
- How to repurpose written content like for example blog articles.
- Why it is important to use long-form content as much as you can.
- How to strategically place content on social media platforms and search engines.
- Platforms with the best organic reach.
- The benefits of using Pinterest.
- Why Pinterest is Jeff’s favorite platform.
- The type of audience that can be found on Pinterest.
- The platforms where audiences have the highest intent to buy.
- The difference in video quality between YouTube and TikTok.
- How to channel nervousness into energy for the show when you do live shows.
- Why video production is becoming a crucial skill for entrepreneurs.
- Can you be a real business today if you don’t have a website?
- How to decide which content to repurpose?
- Should you repurpose your most popular content or the content that you think is the best?
- Jeff’s top advice for achieving a quick marketing win with repurposed content.
- How to turn downtime and your hobbies into valuable content.
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