Staying Current in Digital Marketing!
Stay current with insights in the digital marketing world from our articles and latest interviews on our podcast!
The Role of Company Culture on Marketing
Why Communicating Company Culture with Consumers Boosts Your ROI When the phrase “company culture” gets talked about, it’s usually in conjunction with discussions of workplace environment and HR. But did you know that company culture intersects with and can play an...
Organic Facebook Marketing Done Right
5 Tips for More Effective Organic Marketing on Facebook Over the years, many social media platforms have come and gone, but Facebook has remained a constant juggernaut. It’s a powerful platform for connecting with your audience and promoting what your brand has to...
AI Marketing Tools: Are They Ethical?
Maintaining a Balance Between Driving Innovation and Adhering to Ethical Standards Artificial intelligence (AI) has been a hot debate topic for some time. There are a lot of tools out there for all industries, expanding capabilities and cutting back on the time it...
Marketing Tips for Threads
How to Use Meta’s Newest Platform to Grow Your Brand Usually the launch of a new platform is met with curiosity, concern, and apprehension. This is due to a lot of uncertainty, such as what demographics will ultimately be interested in the new platform, how long it...
Behavioral Economics and How it Impacts Your Social Strategy
How to Put Science Behind Your Digital Marketing Strategy to Increase Conversions Brands are always looking for ways to increase their conversion rates. When it comes to social media marketing strategies and tactics, we often think of jumping on trending audio, using...
Don’t Make These Email Marketing Mistakes
6 Email Marketing Mistakes and What You Should Do Instead Email marketing still remains one of the most effective tools for building brand awareness. Yet, so many business owners and marketing teams find it hard to keep up with the constantly evolving email marketing...
Social Media’s Role in Customer Service
Tips for Better Social Customer Care Strategies Social media platforms are like a public square–one that audiences have used to share praise, grievances, and everything in between for over two decades. While many brands have a well-defined marketing and advertising...
Trends to Help You Plan Your Holiday Marketing Strategy
Plus 3 Strategies to Boost Your Holiday Marketing Efforts We can’t say it enough: it is never too early to start planning your holiday marketing strategy. In fact, if you haven’t already started thinking about it, you could already be behind! But if you feel like you...
Leadership in Your Personal Brand with Dale Wilsher
Understand your authentic personality and how to lean into that as you build out your personal brand. Join in on this amazing conversation with Dale Wilsher as she shares about her personality work as a coach and her journey to building her coaching and speaking...
How to Increase Your Instagram Discoverability
4 Instagram SEO Tips that Grow Your Audience Growing your brand on social platforms such as Instagram takes a two-pronged approach when it comes to your audience. The first is growing your audience by increasing brand awareness; the second is to nurture your existing...