We’re All Ears Interview Series: Building Authority With Published Books with Laura Petersen

Position Yourself As An Expert With Writing

Want to instantly position yourself as an expert?  Writing a book and publishing a podcast opens up more doors than you would ever imagine.  Laura Petersen has amazing experience using both of these tools to help thought leaders elevate their visibility and brands.  Take a listen to our conversation today and learn from this amazing expert!

Who is Laura Petersen?

Laura Petersen is a successful speaker, publishing consultant, and entrepreneur with Copy That Pops.  Laura started out as a math teacher, who pivoted into the entrepreneur journey with test prep and tutoring.  She later made a shift to producing podcasts and got into the digital content world.  Now a published author of two books, Copywriting for Podcasters and Permission to Write a Brand Building Book: For Podcasters – 9 Myths Holding You Back from More Exposure and Making a Greater Impact.  Laura has developed the Bestsellerator Program to help authors hit bestseller status on Amazon and leverage a book to increase thought leadership in their careers.  

What Did We Chat About?

• How does a book help position you as a thought leader
• How you can leverage podcasts and published books together
• Why do we share things?  

Golden Nuggets From Our Conversation:

• The common denominator with big speakers and influencers was that they have published a book.  
• Your podcast and your published book can work together to help promote each other.  
• Start where you are more comfortable.  If you like speaking better, start with a podcast. If you like writing, start with your book and get the ball rolling.  
• “The only way you can fail is by doing nothing.  Taking action anytime is a good thing.”
• A book is a lot of up front work that you can leverage forever.  A podcast is something with less work at the beginning, but can provide regular activity.  
• Publishing a book gives people a natural confidence that can’t help but come out.  Internal self confidence comes out.  
• There’s magic around publishing a book.  Take advantage of that psychologically!  
• Published books are credibility indicators to the public!
• Ask for video testimonials from people or screenshots!  

Recommended Links:

Copy That Pops

7 -Point Guide for How to Actually Make Money from Your Book (That Also Grows Your Brand Too!)

Join Laura’s Free Facebook Group To Learn More About Publishing Your Next Book

If you liked this podcast, please leave a review on iTunes! Click HERE to discover the iTunes page. If you found value in this episode, help a friend out and share this episode on Social Media.  

Need help on how to leave a review on iTunes?  Here’s a quick video showing you what to click.