What is on page SEO? SEO Strategies To Rank Well
SEO is a popular acronym in the marketing world, and stands for search engine optimization. Obviously, SEO is a major digital marketing buzzword, as it should be. Your website’s SEO determines how search engines like Google will rank you, which in turn determines your website’s traffic.
A specific type of SEO that’s crucial to any web design is on-page SEO. This practice requires the individual optimization of each web page in order to rank higher in search engines and drive more traffic to your site. On-page SEO includes the development of quality content, but also the optimization of HTML coding, multimedia, and hyperlinks.
Why do you need it?
While you shouldn’t allow SEO practices to determine every aspect of your website, you should let it drive your design and content decisions and let it be a foundation. Failing to adhere to SEO standards could cost your website its search engine ranking, which means you could be missing out on potential clients.
SEO Best Practices
Have no fear! Tintero Creative understands that a bad website ranking is a scary thought, and a optimizing your pages can sound like a daunting task. That’s why we’ve created this comprehensive list of the top nine best on-page SEO practices for you to apply to your own pages. Use the following tips as a roadmap to your own success:
Quality Body Copy with variations of your keyword
Each page found on your website should have a specific topic, which will naturally optimize the page. Within a page’s content, it’s important to use your most important keywords early on, say within the first paragraph. This will show your reader and search engines exactly what information they’ll be receiving on that particular page, which is both helpful and efficient.
Don’t overdo keywords
While we’ve mentioned how important keywords are to SEO, the days of creating empty content full of hundreds of keywords are over. In fact, it can sometimes be considered spam-like by search engines, which can seriously harm your ranking.
Use your keywords responsibly and as a tool to guide your reader to relevant information.
Use unique page titles
One way for you to use keywords effectively is in your page title. While people see websites as a single entity, search engines rank each page on its own. If you create each page title with a keyword that describes that pages content, you will attract people searching for that specific service.
Take control of your search engine content
Did you know you have control over what content shows up in the little paragraph under your web page in search engines? This may seem like no big deal, but it’s much more important than you may think. If a web page has quality meta descriptions, traffic from search engines will skyrocket. Give your readers a reason to want to visit your site and remember your meta text.
Make your website structure simple
Have you ever visited a website and thought, “holy moly, how do I even start to find what I need?” If so, you’re not alone. Poorly constructed and confusing navigation menus can be an ROI killer in the SEO world.
Keep all your content within three levels of the homepage. If people can’t find what they’re looking for on your website, and quick, chances are they’ll keep moving along. Don’t lose a potential customer because your website’s navigation is messy!
Implement hierarchy of text
Hierarchy of text sounds fancy and confusing, but the idea of it is really quite simple! You may have seen or heard of heading tags while creating a web page. These headings help organize your information from most important to less important. Search engines give pages that use headings more importance and rank them higher. So, instead of using bold-face or different font sizes, use your heading tags!
Write descriptive alt tags for images
One of the worst things that can happen to a page-viewer is viewing a page that won’t download the images. What’s even worse is having to guess what those images contained. While, we hope all web pages will download with ease, the truth is this can happen to anyone. Don’t leave your viewers guessing what your page pictures were. Use the alt-tag feature, and give all images a description containing a keyword or two.
Use outbound Links
While it may seem counterproductive to provide your page viewers with links to outside websites, using this tool can actually boost your SEO! By linking to other sites, you’ll better help search engines figure out what your page is all about. A less confused search engine, means a higher ranking for you.
Remember Internal Links
Don’t forget your internal links as well! There’s a chance that within a webpage, you’ll write about another related topic that lives on another one of your web pages. Share that info! The more knowledgeable you look to your viewer, the better.
The Takeaway
The organization, wording, imagery and description all play a major role in your SEO. There are other tactics you can do to help rank higher on Google, but on-page optimization has proven to be the safest and reliable way to build trust with Google. For help on optimizing your web pages, contact Tintero Creative today!