5 Tips for More Effective Organic Marketing on Facebook
Over the years, many social media platforms have come and gone, but Facebook has remained a constant juggernaut. It’s a powerful platform for connecting with your audience and promoting what your brand has to offer. But constantly changing algorithms can make it challenging to achieve the organic reach you need to grow your brand.
In this article, we’ll be taking a look at some effective strategies to enhance your organic marketing efforts on Facebook that help you connect with your audience on a deeper level.
1 | Publish Shareable Content
Coming up with good content to share is half the battle in marketing. The key is to create content that your audience is more likely to want to like, comment on, and share. Here are some things to keep in mind when creating more captivating content:
- Use visually appealing elements, such as videos, infographics, or eye-catching images that align with your message and tone.
- Craft attention-grabbing headlines that pique curiosity.
- Make your content relatable by using storytelling techniques.
- Try different formats (i.e. videos, polls, lives, images, etc.) to keep your audience engaged.
Most importantly, share rich content! This is content that provides value for free. Rich content is interesting, entertaining, and informative. By giving your audience something of value for free, not only does it build trust with them, but they are more likely to share your content to their own friends and/or followers, helping increase your organic reach!
2 | Contribute to Facebook Groups
Facebook groups can help you reach new audiences who are already interested in what you have to share. Be sure to join and share (when appropriate) in groups that are relevant to your industry. Make sure that you are also following the group’s rules and guidelines, as it is important to respect these. You’ll also want to engage on other’s posts to build trust with other group members and contribute to ongoing conversations. You can also create your own group around your brand. This could be for VIPs/super fans or a place for people to share how they use your products or services. This can be a gold mine for user-generated content, which we’ll discuss a little further down in this article.
3 | Limit External Links
Many social platforms, Facebook included, have algorithms that tend to favor posts that keep users on the platform. Why? Because the more time users spend on the platform, the more ads they can be shown. So when you create organic content, try to limit the use of external links in your posts. Instead, use one of Facebook’s native features, the carousel post, to create an engaging organic post that is more likely to appear in user’s feeds and reach a broader audience.
4 | Embrace Video Content
Video is inherently attention grabbing and Facebook takes advantage of that with the auto-play feature, which makes videos start playing as users scroll through their feed. To make the most of your videos, you want to create compelling visuals that entice users to keep watching. Users are more likely to engage with video content too, so take advantage of that by encouraging viewers to comment by asking questions or to share their story in the comments. And be sure to experiment with different types of video, including short form (Reels), long-form, and lives.
5 | Leverage User-Generated Content (UGC)
UGC showcases your products or services in real-world situations. Think of it as a sort of customer testimonial. Whether the user is sharing their experience or demonstrating how they use your product, it can give potential customers a sense of what to expect in a relatable and persuasive way. UGC offers a high level of authenticity and trust. It’s often viewed as an unbiased and genuine recommendation by fellow customers, much like reviews on Google or Yelp.
Key Takeaways
These are just a few of the ways you can improve your organic content on Facebook and we could honestly dedicate an entire blog post to each of these tips! Need an expert to help you craft more effective organic Facebook posts? Tintero Creative believes in telling your story to help create marketing wins for our clients! Connect with us today to learn more about how we can help your brand through a data-driven approach.