People always want to know what the return on investment is for social media. While we don’t always like to focus on numbers alone, it is encouraging to see off-the-chart stats for our clients! Here are a few recent stats:Book Launch:
* This social media presence was created 9 days ago for some local authors and their children’s book series. They wanted to exploit the Black Friday/Cyber Monday shopper market and we were able to get a ton of exposure to her new book series and get a ton of book preorders in. In a short 9 days, we built their Facebook following to 220+ and gave their brand a reach of over 145,000 people!
For A Fairly New Client…
* Increased their following by over 1200 followers in two months. We’ve also driven traffic to their website increasing it dramatically. Social Media traffic referrals to their website had previously been too small to note. They now make up 56% of the total traffic to their website, after only two months of my company managing their social media efforts.
* Last week, one post reached 39,056 people, with over 800 people “liking” the post and over 300 people “sharing” the post! One post, people!
Local Contractor’s Social Media Advertising Campaign:
* From one month’s social media campaign, they received 5 people calling their office about roofing needs. One of those jobs could produce 10-50k in revenue.
The return on investment can be so much more than numbers. Yet, when you are investing time and money into an endeavor like social media, it is nice to see it produce results for your brand.
If you are interested in learning more about the specific clients mentioned in the stats above and if the strategies employed for them could apply to you, please feel free to contact us at valerie@tinterocreative.com.