Useful Ideas To Use Live Stream Video In Your Content Marketing Strategy
There are so many live streaming options today in social media that can help take your brand to the next level online. Periscope, Meerkat, YouTube, and Facebook are great for solo live stream videos. Blab and Google Hangouts are fabulous platforms for group live streaming. Each platform has its strengths and unique features, including the main social networks that they seamlessly sync with.
Once you’ve decided where you will be focusing your live streaming efforts, you will want to figure out what you will use for these unique videos. Live streaming is usually more casual in nature, compared to the scripted and edited videos you might find on someone’s website.
Here are a few top ways to consider using live stream video in your content marketing strategy:
Live Events – Live streaming makes sense to create amateur, live videos from conferences, seminars, and client events that your brand attends. Mixing up the location of your videos keeps interest high for your audience.
Weekly Tips – Just as some people learn better by hearing compared to reading, audiovisual content could be the one thing on social media that grabs the attention of your audience. Weekly tips where you broadcast simple tips are a great way to increase visibility and interaction, as well as share your knowledge.
Regular Shows – Many social media influencers who had video shows have now made those shows completely live. Blab’s easy interface has seen a huge influx of people utilizing their platform for their weekly or monthly talk shows. These shows are now attracting international interaction, despite the drastic difference in time zones. The group live streaming programs like Blab, YouTube, and Google Hangouts all make it very easy to record the shows, which can be later uploaded to YouTube or Vimeo, as well as broadcasted to any and all social media platforms.
Behind The Scenes – Video is a great way to show a different side to your business, one that may be more spontaneous, off-the-cuff, and more organic. Viewers resonate with videos like these because they feel authentic and interactive, rather than scripted and stiff. Businesses that embrace live streaming can set themselves apart from their competition by showing this behind-the-scenes perspective.
Group Interviews – Are you part of any groups or associations? Grab two or three of your peers and do a chat on Blab or Hangouts where you discuss relevant issues. This is great exposure for everyone on the video, as well as exposure for your group or upcoming events.
Live stream video can be an overwhelming thought, as there is more room for error or embarrassment. However, there are even greater opportunities to build authority, grow your social media following, and build your brand. When you know what you want to say, where you want to say it, and actually execute the live stream video, you will see significant growth to your online authority and social media influence!